Freddie Hubbard
Day 6
#47 – Frederick Dewayne ‘Freddie’ Hubbard (1938–2008). American jazz trumpeter. Known primarily for playing in the bebop, hard bop and post bop styles. Albums include: Open Sesame (1960), Ready for Freddie (1961) and Straight Life (1971).
Using the trumpet as the crossbar of the ‘F’ was my first thought and whilst this was quite elegant, I wanted to try and push it further. The combination of trumpets to form the ‘F’ was more powerful and unusual. But this didn’t match the music – bebop is exciting and has energy. I decided to try something else and started experimenting with a pixellated image and some condensed type. As there were six letters in both ‘Freddie’ and ‘Hubbard’ this could create a good balance on the page. By keeping the condensed typeface I moved the type to express the rhythms of the music.
5 hours
The initial designs using the instrument to make the ‘F’ for Freddie.
Whatever it is, the way you tell your story online can make all the difference.
Listen...
to excerpts from ‘Ready for Freddie’