Artie Shaw
Day 3
#92 – Arthur Jacob Arshawsky (1910–2004), known as Artie Shaw. American clarinetist, composer, bandleader and author. Recordings include: Begin the Beguine (1938), Frenesi (1940) and Concerto for Clarinet (1940).
By all accounts Artie Shaw was something of a perfectionist, so the simple, finely drawn clarinet seemed apt. But how could I get across ‘Artie’? Looking through different typefaces, the elegant strokes and serifs of the Baskerville ‘A’ were similar in shape to the clarinet. At first I used the clarinet drawing to form the crossbar but with the serifs looking so similar to the end of a clarinet this led to the final solution.
3.5 hours
One of the early design layouts
Whatever it is, the way you tell your story online can make all the difference.
Listen...
to ‘Begin the Beguine’